Founder story
Chris Little established 15 Creative, bringing expertise in videography, web design, graphic design, and marketing since 2004. Founded or co-founded four companies. Previously Vice President of Creative for a San Diego digital signage firm (Allodic).
“A website is a peek into your identity and it should demonstrate not only your unique style but it should also clearly convey your products, services and personality.”
The throughline
Early digital signage and streaming tech in 2004 (Allodic) through hands-on creative and platform building (15 Creative) through enterprise operations and AI workflow automation today (Pebble Beach) — one 20-year arc of building with emerging technology, not three unrelated jobs.
Education & certifications
B.S. Mechanical Engineering, UC Santa Barbara, Dean's Honors, 2002
- Agentic AI and AI Agents: A Primer for Leaders (Vanderbilt University)
- AI Fundamentals (Google)
- Google Data Analytics (Coursera)
- SQL for Data Science (UC Davis)
Technology
Adobe Creative Suite · Figma · Microsoft 365 · SharePoint · Google Workspace · Shopify · WordPress · Salesforce · SQL · HTML/CSS/PHP · AI workflow automation · Python and JavaScript (working knowledge)
AI practitioner
Chris actively uses AI tools (including Claude and Gemini) across business operations, holds multiple AI/data certifications, and contributed to the strategy and development of AmpStack.ai, an AI workflow automation platform. He designs processes to be AI-ready from the start — a practitioner, not a certificate collector.
A Personal Touch
- Chris's grandfather: 1940 US Open champion, World Golf Hall of Fame inductee.
- Coached high school golf for close to 10 years, since around 2017.
- Co-founded Sand Wannabes, one of Austin's largest social volleyball clubs.
“It is impossible to outplay an opponent you can't outthink.”— Lawson Little Jr.