Experience
A 20-year arc across venture development, operations, and founding — condensed for the web, not a literal resume dump.
Download Full Resume (PDF)- Jan 2023 – Present
Venture Development
Pebble Beach Resorts
New outlet and merchandise roll outs within a billion-dollar retail enterprise. Brought in as a specialist to evaluate new ventures and integrate them into the existing business — the role was built around him.
- Supported day-to-day operations of the retail division while leading new venture development, product category integration, and platform modernization
- Led the Magento-to-Shopify Plus platform migration: architecture redesign, workflow automation, cross-functional adoption
- Pro forma development and financial planning alongside senior leadership
- New venture activations: US Open 2027 shop, Sunday Red, The Art of Speed, and integration of the 1919 historic collection
- Managed integration of the Golf Links to the Past memorabilia collection into Pebble Beach retail, including historical Archives representation
- Built AI workflow automation proposals and trained staff on using existing tools more efficiently
- Inventory oversight across 20+ retail locations
- Division exceeded FY25 budget by 11.5%
- Jan 2023 – Jan 2025
General Manager
Golf Links to the Past
Globally recognized luxury golf memorabilia and fine art business.
- Held full P&L ownership of the business, responsible for sales, merchandising, replenishments, and customer relationships, managing a team of 7 and reporting to both Golf Links ownership and Pebble Beach leadership
- Built the sales pipeline; handled high-value negotiations and closures with collectors and institutional buyers
- Personally designed, negotiated, and brokered the partnership that brought the Golf Links collection into Pebble Beach's retail network, working both sides of the transaction
- Owned sourcing, procurement, and storage for a high-value, low-volume specialty collection; managed relationships with collectors, auction houses, artists, and golf historians
- Jan 2008 – Jan 2023
Strategic Consultant (Founder)
15 Creative and Consulting
Independent creative, technology, and consulting practice.
- Website development, ecommerce platforms, and application builds alongside creative services and GTM strategy
- Full marketing stack: SEO, SEM, email, social, paid digital
- Directed designers, developers, videographers, and content specialists across concurrent client engagements
- Advised ownership and C-suite teams on operating model design and commercial growth, training teams to operate independently before moving on
- Nov 2021 – Nov 2022
Director of Operations
St. George and Associates / CHDG
Multi-vertical expansion across hospitality, student housing, and grocery.
- Built operational infrastructure and GTM frameworks across distributed teams during rapid multi-vertical growth
- Created the operational plan for acquisition and ground-up construction across multiple markets/delis, hotels, an educational campus, and a property management network
- 2014 – Nov 2022
Ecommerce Operations (Co-Founder)
Custom Sweat
DTC ecommerce business selling custom embroidered sweatbands with a built-in social impact model — 10% of proceeds donated to a nonprofit the customer chose.
- Built the website and all marketing infrastructure from scratch
- Ran full DTC operations: acquisition, product configuration, fulfillment
- Aug 2010 – Jul 2014
Director of Operations (Co-Founder)
REPE Training LLC
SaaS-adjacent online education platform for real estate licensing exam prep, built from scratch.
- Owned product architecture and content delivery workflows
- Built the commission plan, hired and trained the sales team
- Designed the institutional outreach strategy behind school and institution partnerships
- Feb 2009 – Aug 2010
Sr. Marketing Manager
Austin Institute of Real Estate
Real estate education and career development school serving the Austin market.
- Owned all internal and external marketing strategy and execution as the sole marketing lead
- Ran campaigns across SEO, SEM, email, social media, and paid digital acquisition
- Led full website and e-learning platform redesign
- Built performance measurement systems that identified highest-performing channels and drove enrollment growth through data-informed investment decisions
- Mar 2004 – Jan 2008
VP Creative, Founding Team Member
Allodic Marketing Inc.
Early digital out-of-home and in-store media company bringing programmatic content delivery to retail — 2004, before streaming infrastructure existed as we know it now.
- Founding commercial and creative leader; configured software on early streaming/digital signage platforms
- Produced commercial media content, installed servers and display equipment in retail locations, managed enterprise client relationships